Dr Georgia Sakka

Assistant Professor of Marketing,
Corporate Social Responsibility, Ethics & Sustainability
PhD in Business Administration

About Dr Georgia Sakka

Assistant Professor of Marketing,
Corporate Social Responsibility, Ethics & Sustainability

EXPERTISE

My research interests include corporate social responsibility, sustainability and social media in the workplace.

SHORT BIO

Dr Georgia Sakka is an Assistant Professor of Marketing, Corporate Social Responsibility, Ethics & Sustainability at the Department of Management, CIIM Business School, University of Limassol (UoL). She holds a Bachelor’s degree in History from the Aristotle University, a Master’s degree in Educational Leadership and School Improvement from the University of Manchester, a Master’s degree in Management from Brunel University, and a PhD in Business Administration from the University of Nicosia. Her research interests include Corporate Social Responsibility, Sustainability, and Social Media in the workplace. She has published her work in ranked and indexed top-tier journals and has participated in international conferences and workshops, where she has presented her research, acted as a session chair and paper discussant, and contributed to organising committees of conferences. Additionally, her professional background includes involvement in European-funded research projects as a project manager, with responsibility for both the scientific and administrative implementation of these projects.

Personal Information

Name Georgia Sakka
Address Limassol Campus 2: 3-5 Chaidariou Street, 3020 Limassol, Cyprus
Email g.vronti@uol.ac.cy
Phone +357 22259903

Publications

Book

Vrontis, D., Sakka, G. and Amirkhampour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective, UK: Cambridge Scholars Publishing.

Chapter in Book

Sakka, G. and Spyrou, I. (2015), CyberEthics Study. In: Kaufmann, H. R. and Ali Khan Panni M. F. (Eds.), Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (pp. 78-90). United States of America: IGI Global.

Journal Publications

Ramtiyal, B., Sakka, G., Mehmood, K., Narula, S. and Verma, S., (2025). “Harnessing the power of AI for unlocking Indian born-global entrepreneurs in the global market profile”. International Marketing Review, pp.1–30. https://doi.org/10.1108/IMR-10-2024-0428 (Scopus Indexed, 3 Stars ABS)
Chakma, R., Dhir, S., Ongsakul, V., Sakka, G. and Ahmed, Z.U. (2025). “Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach”. Journal of Strategic Marketing, 33(6), pp.758-774. (Scopus Indexed, 2 Stars ABS)
Kumar, V., Kumar, S., Chaudhuri, R., Chatterjee, S., Thrassou, A. and Sakka, G. (2025). “From insight to impact: Unravelling the dynamics of big data-backed growth hacking”. Journal of Business Research, 188, p.115083. (Scopus Indexed, 3 Stars ABS).
Jamal, A.F., El Nemar, S. and Sakka, G. (2025), “The relationship between job redesigning, reskilling and upskilling on organizational agility”, EuroMed Journal of Business, 20(2), pp. 1450-2194 (Scopus Indexed, 2 Stars ABS).
Agnihotri, A., Bhattacharya, S., Sakka, G. and Vrontis, D. (2025), “Driving Metaverse Adoption in the Hospitality Industry: An Upper Echelon Perspective”, International Journal of Contemporary Hospitality Management, DOI: 10.1108/IJCHM-10-2023-1585, (Scopus Indexed, 3 Stars ABS).
Lagzi, M.D., Farkhondeh, F., Amoozad Mahdiraji, H. and Sakka, G. (2025), “Exploring data-driven decision-making practices: a comprehensive review with bibliometric insights and future directions”, EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-11-2024-0307. (Scopus Indexed, 2 Stars ABS)
Gupta, A., Chaudhuri, R., Apoorva, A., Chaudhary, S., Thrassou, A., Sakka, G. and Grandhi, B. (2025), “Vicenarian of workplace incivility: a bibliometric analysis and systematic review”, EuroMed Journal of Business. (Scopus Indexed, 2 Star ABS) doi.org/10.1108/EMJB-08-2022-0143
Sakka, G., Thrassou, A., Papasolomou, I., Stylianou, C. and Markou, C. (2024). “Employee social media usage, workplace social capital and employee-driven innovation: finding the missing pieces of the puzzle”. Journal for International Business and Entrepreneurship Development, 16(4), pp.450-469 (Scopus Indexed, 1 Star ABS).
Koronios, K., Thrassou, A., Ntasis, L. and Sakka, G. (2024), “Participant or spectator? Comprehending the sport sponsorship process from different perspectives”, EuroMed Journal of Business, 19 (2), pp. 298-313 (Scopus Indexed, 2 Stars ABS)
El Chaarani, H., Abiad, Z.E., El Nemar, S. and Sakka, G. (2024). “Factors affecting the adoption of cryptocurrencies for financial transactions”, EuroMed Journal of Business, 19(1), pp. 46-61 (Scopus Indexed, 2 Stars ABS).
Chatterjee, S., Chaudhuri, R., Ferraris, A., Sakka, G. and Chaudhuri, S. (2023), “Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic: An empirical insight from B2B marketing perspective”. Industrial Marketing Management, 115, pp.240-252. doi.org/10.1016/j.indmarman.2023.10.005 (Scopus Indexed, 3 Stars ABS)
Onjewu, A.K.E., Jafari-Sadeghi, V., Kock, N., Haddoud, M.Y. and Sakka, G. (2023), “The catalyzing role of customer pressure on environmental initiatives and export intensity: A study of family firms”, Journal of Business Research, 166, pp.114-134. (Scopus Indexed, 3 Stars ABS)
Dimitropoulos, P., Koronios, K. and Sakka, G. (2023), “International business sustainability and global value chains: Synthesis, framework and research agenda”, Journal of International Management, 29(5) p.101054. (Scopus Indexed, 3 Stars ABS)
Beheshti, M., ZareRavasan, A., Mahdiraji, H.A., Jafari‐Sadeghi, V. and Sakka, G. (2023), “An overview of the consumer‐centric disruptive technology research: Insights from topic modelling and literature review”, Journal of Consumer Behaviour, 23(2), pp.372-388. (Scopus Indexed, 2 Stars ABS)
Ha, M.T., Tran, K.T., Sakka, G. and Ahmed, Z.U. (2023), “Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective”, Journal of Asia Business Studies, 18(1), pp.158-182 (Scopus Indexed, 1 Star ABS)
Mehmood, A., Hajdini, J., Iaia, L., De Luca, F. and Sakka, G. (2023), “Stakeholder engagement and SDGs: the role of social media in the European context”, EuroMed Journal of Business, 18(1), pp.111-128. (Scopus Indexed, 2 Stars ABS)
Abu Farha, A.K., Al-Kwifi, O.S., Sakka, G., Nguyen, P.V. and Ahmed, Z.U. (2023), “Enhancing servitization by international consumer integration: the influence of open innovation and co-creation”, International Marketing Review, 40(4), pp.774-797. (Scopus Indexed, 3 Stars ABS)
Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y. Sakka, G. and Yu Li, R. (2022), “How can emerging-market SMEs domestically benefit from their performance in developed countries? Empirical evidence from China”, Journal of Business Research, 142, pp.200-210. (Scopus Indexed, 3 Stars ABS)
Chatterjee, S., Chaudhuri, R., Thrassou, A. Sakka, G. (2022), “Impact of firm’s intellectual capital on firm performance: A study of Indian firms and the moderating effects of age and gender”, Journal of Intellectual Capital, 23(1), pp.103-126. (Scopus Indexed, 2 Stars ABS)
Basile, G., Fotouhi Ardakani, M., Mazzitelli, A. and Sakka, G., (2022), “Innovation and corporate social responsibility during the Covid-19 in Ardakan (Iran)”, Management Decision, 60(10), pp.2743-2769. (Scopus Indexed, 2 Stars ABS)
Vrontis, D., Siachou, E., Sakka, G., Chatterjee, S., Chaudhuri, R. and Ghosh, A. (2022), “Societal Effects of Social Media in Organizations: Reflective Points Deriving from a Systematic Literature Review and a Bibliometric Meta-Analysis”, European Management Journal, 40(2), pp.151-162 (ISSN: 0263-2373- Elsevier). (Scopus Indexed, 2 Stars ABS)
Rahman, M., Faroque, A.R., Sakka, G. and Ahmed, Z.U. (2022), “The impact of negative customer engagement on market-based assets and financial performance”, Journal of Business Research, 138, pp.422-435. (Scopus Indexed, 3 Stars ABS)
El Samad, M., El Nemar, S., Sakka, G. and El-Chaarani, H. (2022), “An innovative big data framework for exploring the impact on decision-making in the European Mediterranean healthcare sector”, EuroMed Journal of Business 17(3), pp.312-332. (Scopus Indexed, 2 Stars ABS)
Cherbib, J., Chebbi, H., Yahiaoui, D., Thrassou, A. and Sakka, G. (2021), “Digital technologies and learning within asymmetric alliances: The role of collaborative context”, Journal of Business Research, 125, pp.214-226. doi.org/10.1016/j.jbusres.2020.11.064 (Scopus Indexed, 3 Stars ABS)
Chatterjee, S., Chaudhuri, R., Sakka, G., Grandhi, B., Galati, A., Siachou, E. and Vrontis, D., (2021). ‘Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: the moderating role of leadership support’. Sustainability, 13(21), p.12134.
Bhattacharya, S., Agnihotri, A., Yannopoulou, N. and Sakka, G. (2021), “Technological knowledge and internationalization: evidence from India”, International Marketing Review, 39(3), pp.509-528. doi.org/10.1108/IMR-02-2021-0082. (Scopus Indexed, 3 Stars ABS)
Amouri, A., Festa, G., Shams, S.R., Sakka, G. and Rossi, M., (2021), “Technological propensity, financial constraints, and entrepreneurial limits in young entrepreneurs’ social business enterprises: The tunisian experience”, Technological Forecasting and Social Change, 173, pp.121-126. (Scopus Indexed, 3 Stars ABS)
Siachou, E., Trichina, E., Papasolomou, I. and Sakka G. (2021), “Why do employees hide their knowledge and what are the consequences? A systematic literature review, Journal of Business Research, 135, pp.195-213 (Scopus Indexed, 3 Stars ABS)
Hadjielias, E., Dada, O.L., Cruz, A.D., Zekas, S., Christofi, M. and Sakka, G. (2021), “How do digital innovation teams function? Understanding the team cognition-process nexus within the context of digital transformation”, Journal of Business Research, 122, pp.373-386. doi.org/10.1016/j.jbusres.2020.08.045. (Scopus Indexed, 3 Stars ABS)
Giacomarra, M., Shams, S. R., Crescimanno, M., Sakka, G., Gregori, G. L., and Galati, A. (2021), “Internal vs. external R&D teams: Evidences from the Italian wine industry”, Journal of Business Research. 128, pp.752-756. doi.org/10.1016/j.jbusres.2019.05.029 (Scopus Indexed, 3 Stars ABS)
Chatterjee, S., Chaudhuri, S., Sakka, G.; Apoorva, A. (2021), “Cross-disciplinary issues in International Marketing: A Systematic Literature Review on International Marketing and Ethical Issues”, International Marketing Review, 38(5), pp.985-1005. https://doi.org/10.1108/IMR-12-2020-0280 (Scopus Indexed, 3 Stars ABS)
Sakka, G., Papasolomou, I., Thrassou, A. and Uzunboylu, N. (2021), “Employee social media usage in the workplace: internal marketing’s new found friend”, Journal for Global Business Advancement, 14(4), pp.541-567. (Scopus Indexed, 1 Star ABS)
Giacomarra, M., Crescimanno, M., Sakka, G. and Galati, A. (2021), “The contribution of a supplier of the food and beverage industry to the sustainability of the overall supply chain”, Global Business and Economics Review, 25(3-4), pp.231-250. (Scopus Indexed, 1 Star ABS)
del Vecchio, P., Malandugno, C., Passiante, G. and Sakka, G. (2021), “Circular economy business model for smart tourism: the case of Ecobnb.”, EuroMed Journal of Business, 17(1), pp.88-104 (Scopus Indexed, 2 Stars ABS)
Sakka, G. and Ahammad, M. F. (2020), “Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: a theoretical contribution”, Journal of Business Research, 119, pp.354-363. doi.org/10.1016/j.jbusres.2020.03.038 (Scopus Indexed, 3 Stars ABS)
Castellano, S., Partouche, J, Vessal, S., Khelladi, I. and Sakka, G. (2020), “Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials – a regulatory focus approach”, International Marketing Review, 37 (5), pp.923-943. (Scopus Indexed, 3 Stars ABS)
Fait, M. and Sakka, G., (2020), “Knowledge sharing: an innovative organizational approach to engage volunteers”, EuroMed Journal of Business, 16(3), pp.290-305. doi.org/10.1108/EMJB-10-2019-0131 (Scopus Indexed, 2 Star ABS)
Lanfranchi, M., Alibrandi, A., Zirilli, A., Sakka, G. and Giannetto, C. (2020), “Analysis of the wine consumer’s behavior: an inferential statistics approach”, British Food Journal, 122 (3), pp.884-895 (Scopus Indexed, 1 Star ABS)
Giacomarra, M., Crescimanno, M., Sakka, G. and Galati, A. (2019), “Stakeholder engagement toward value co-creation in the F&B packaging industry”, EuroMed Journal of Business, 15(3), pp.315-331. (Scopus Indexed, 2 Stars ABS)
Battisti, E.; Shams, S. M. R.; Sakka, G.; Miglietta, N. (2019), “Big Data and Risk Management in Business Processes: Implications for Corporate Real Estate”, Business Process Management Journal, 26 (5), pp.1141-1155. (Scopus Indexed, 2 Stars ABS)
Galati, A., Sakka, G., Crescimanno, M., Tulone, A. and Fiore, M., (2019), “What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions”, British Food Journal, 121(4), pp.856-873 (Scopus Indexed, 1 Star ABS)
Vassakis K., Sakka G. and Lemonakis, C. (2018), “Demystification of the glass ceiling phenomenon: Gender stereotyping and successful managers’ personality traits in Greece”, EuroMed Journal of Business, 13(1), pp.2-19, ISSN: 1450-2194. (Scopus Indexed, 2 Stars ABS)

Projects

January 2014 –January 2016 (Duration), “DAEDALUS: Euro-Mediterranean Career and Employment Advisor Portal for the Mobility of Young Residents” European Union, ENPI-CBCMED (Cross-Border Cooperation in the Mediterranean). Project Coordinator
September 2012 – September 2014 (Duration), “Feeling Younger by getting Older”, Grundtvig, Lifelong Learning Programme, Cyprus National Agency, European Union, Research Team Member
(January 2025 – January 2027) SUSTAINET – Empowering Local Governance for Sustainable Economic Growth through a network of Green Business Innovation Hubs ERASMUS+ Programme Duration: 2 years

UoL